Behind the Scenes: Intern Life

We are all super excited to be a part of the EG team and we are having tons of fun with Molly, Jackie and Emma in the office. We have compiled a little list of our must-see’s and do’s while we are here in the city!

Introducing…. (drum roll please)

Jordan Napper haling from Milwaukee, Wisconsin and attends College of Charleston. It’s Jordan’s first time ever being in the big apple!!!

Jordan’s List

Find the perfect brunch spot! Brunch is my favorite meal and in Charleston it is a routine that I go to brunch on Sunday morning with a group of my sorority sisters. I am dying to try Locanda Verde in Tribeca! Looks amazing! Does anyone have any favorite spots to recommend? 

Eggs at Locanda Verde… My mouth is watering!

2. Find good spots for vintage shopping! Molly was telling us in the office today about the Brooklyn flea market! It is Friday- Sunday and I would love to venture across the bridge to check it out! Molly said they have everything from vintage jewelry to brand new shoes! I am getting excited just thinking about it! 

Caitlin Deasy from sunny Jupiter, Florida and attends Rollins Collge in Winter Park.

Caitlin’s list

1.     Spend an entire day in the meatpacking district. Meatpacking has some of the coolest restaurants and also has amazing shopping! Stores like Diane von Furstenburg, Vince and Tory Burch are just a few of the great stores that are located in meatpacking. I could undoubtedly spend an entire day wandering around meatpacking shopping and trying all the different restaurants! And the scene at night is unbeatable!

I would love to go to STK in Meatpacking. I have been to STK in Midtown and it was one of the best meal’s I have ever ever had. The peanut butter cup I had for desert left me counting down the days until the next time I could go to STK

2.     Try all the sushi restaurants possible! I am dying to try Nobu and Sushi of Gari. My cousin told me Sushi of Gari is amazing and you just tell them what kind of sushi that you like and they make tasting plates… This sounds INCREDIBLE

Nobu in NYC

Sushi from Sushi of Gari… YUM

Logan Waddell straight from Greensboro, North Carolina

Stay tuned for Logan’s list on next week’s edition of Behind the Scenes: Intern Life

Over the past semester (or past 5 months for those of us who aren’t fortunate enough to still be in school anymore) I have really immersed myself into the “Trunk Show” mentality. While not always being present at the majority of trunk shows that have taken place, I have tried to fully understand each event through our dedicated Design Consultants.

I was given the pleasure to take a nice, week-long tour of North Carolina in March and visit schools such as Wake Forest, High Point, UNC Chapel Hill, North Carolina State University UNC- Wilmington and Eastern Carolina University. What I found, besides my re-kindled love with Chic-Fil-A, was a huge market of girls who were the quintessential Emma Graham customer. I was also able to meet several of our amazing Design Consultants, who all were the perfect hostess to me and their EG guests. It was so nice to finally put a voice with a face and really interact with and get to know some of our DC’s that I work so closely with everyday. Each girl taught me something new in the realm of how they hosts their shows, how they reach the female population on campus, and what girls on campus are looking for.  

As the spring season came to a close this month and we began gearing up for summer and bringing on a great new team of Summer Design Consultants, I have really been reflecting on all the knowledge I had gained from previous trunk shows. Each trunk show has given me an opportunity to take something valuable away from it. Whether it be a sales tactic, setup strategy, marketing technique, creative invite etc. everything has been super helpful moving forward and planning future shows. We are working on compiling all these tips into a new Design Consultant training for all of our Summer DC’s to help them be even more successful. Below is a sneak peek, & my top 5 lessons from this past season:

5. Be prepared : Don’t wait to the last minute to schedule your show. This will directly affect your attendance.

4. Know your Products: Study our styles, fits, prices, company history, don’t be caught off guard with customer questions.

3. Network: Use your connections, we know you have friends, we know you’re cool…

2. Be a Personal Shopper: All those friends you have, find out their sizes, color & style preferences and social calendars so you can have items picked out for them to try on at your show.

1. Believe in the Brand: If you’re not sold on our product, you won’t be able to sell anyone else on it either.

We are learning something new each day with our Direct Sales Model, and my job is to relay that information to all of our Design Consultants to better prepare them as they hit the pavement this summer expanding our outreach and customer base. We are so lucky to have so many girls passionate about Emma Graham and believing in the Direct Sales channel. The fresh ideas that come from young college students are inspiring and you girls are our eyes and ears to our customer base. Any creative tips you have for trunk shows & Design Consultants, send them my way!