Wondering how a Design Your Own dress, skirt or hat is made?
I, personally, am always interested in how products are made. Since Emma Graham is playing in the mass customization space I thought it would be fun to walk you through a behind the scenes look of how each Design Your Own piece is made. Ultimately, our goal is to have an awesome video showcasing this process… stay tuned, we are working on it!
At the factory we work with here in NYC we stock all raw materials. This means anything that goes into making a product; fabric, lining, zippers, buttons, tags etc. We have the material ready so we can turn over custom orders as quickly and efficiently as possible.
Once we receive a Design Your Own order we put together a cutting ticket. A cutting ticket is an order for the factory, indicating exactly what to produce at that given time. Before going to the factory with the cutting ticket we must put in an order for the marker. The marker is a huge roll of paper “instructions/blue print” on how to precisely cut the fabric so the garment, when sewn, is to the exact measurements. Check out the huge plotter which prints out the markers.
The marker arrives at the factory along with the cutting ticket and from there the fabric is spread and cut according to spec. Below are cut pieces of the Jenn dress, that are ready to be stitched together.
The sewers, in an assembly/production line format begin assembling the dress. Once the dress is stitched and pressed. The pressing is definitely one of the most important aspects of the production process. Once the dresses are ready they are tagged, bagged and ready to go out to our customers. By the way, what do you think about our hang tag? Emma Graham Air Fresheners!
We are really excited to about our Design Your Own offering and even more excited to continue to improve the online shopping experience and product mix so stay tuned for more! Definitely let me know if you have any questions about the process or want to learn more about our factory in NYC! - Jackie